Chart: Post-Pandemic Digital Spending By Generation

In May 2020 data from CouponFollow, nearly half of US Boomer internet users said they increased their digital spending since the coronavirus pandemic.

Not surprisingly, Millennials and Generation V were most likely to reduce their digital ad spending (10% and 9%, respectively), they still far outpaced the other generations by increasing their digital spending, post-pandemic.

Sixty percent of Gen Xers increased their online spending while only six percent decreased such spending. Read the rest at eMarketer.

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