Yelp’s Economic Average Report
David Erickson: Yelp has something called the Economic Average Report that they do quarterly. They’ve recently released new data and I’ll just cite from the report. “As people began resuming common pre-pandemic activities like restaurants, bars, nightclubs, gyms, across states like Florida, Nevada, South Carolina, Texas, Georgia and others, a clear spike in the COVID-19 cases within those locations quickly followed. Yelp data shows a statistically significant correlation between an increase in customer interest in those activities in May” and then increase in COVID-19 cases in June.
Correlation Between Hospitality Reopenings & COVID-19 Spike
David Erickson: You look at the data and there’s a clear correlation between between people showing interest by viewing the the local profiles of businesses like restaurants, bars, nightclubs, and gyms, and then the increase in those states of COVID-19 cases, as well.
David Erickson: On the flip side, some positive data out of the report–and it’s a really in-depth report, so I’ll put a link to the report in the show notes. There is a lot of really good data in there.
Surge In Interest In Black-Owned Businesses
David Erickson: But on the flip side, they show a graph for searches for Black-owned businesses, which are surging; so there’s a year-over-year increase in Yelp searches for Black-owned businesses within select categories. So it has like bakeries and ice cream shops are up 50% year-over-year. Coffee shops up–I can’t read this–161%. Restaurants are up like 2,000% from year-over-year.
BL Ochman: This is all for Black-owned business?
David Erickson: For Black-owned businesses, yeah. So very interesting stuff. I’ll put a link to it in the show notes for people to check out the full report.