Chart: Future Of Virtual Events

The COVID-19 pandemic has profoundly altered consumer behavior in many ways, working from home being perhaps the most prominent.

San Francisco ad agency Traction broke its lease and will work remotely indefinitely, and it would not be a surprise if a lot of other companies are not following suit.

Nearly half of Americans say they’ve established social ‘bubbles’ of people they can trust to follow the rules for minimizing the risk of spreading the coronavirus.

I’ve discussed with my podcast co-host the likelihood of conferences returning in the near future.

I have noticed that the quality of the virtual events I’ve attended since The Outbreak is markedly better than what I remember such events to be pre-pandemic. Therefore, it does not surprise me that marketers would have such a rosy outlook on the future of remote events.

Marketing Charts reports:

A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.

The survey of just less than 350 executives reveals that half (50.7%) think that in the future all live events will have a virtual dimension.

Although some uncertainty remains, with 18% of respondents claiming that it’s too soon to tell and one-fifth (21.5%) who aren’t sure, a clearer picture is beginning to form of how businesses will adapt to the new normal.

The majority of respondents (62%) think it is very likely that global virtual events will involve live video feeds from headliners speaking about big issues.

In addition, 6 in 10 (59%) believe it’s very likely that virtual events will be designed to foster community and share thought leadership among defined groups of experts and specialists.

Meanwhile, half (51%) think it’s very likely that in the future there will be virtual events designed to foster global communities of experts, and only slightly fewer (47%) believe it very likely that virtual networking events connecting businesses and prospects will be a regular occurrence. Read the rest at Marketing Charts.

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