Archive for August 2020
Online Grocery Shoppers, 2018-2020
eMarketer forecasts that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.
Read MoreFor-Fee Podcast Listeners
Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.
Read MoreMost Annoying Online Experiences
In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.
Read MoreBrands & Racial Justice Advocacy
Ipsos finds that more people are considering equality as one of their top factors when thinking about purchasing from a brand.
Read MoreVirtual Influencers
Brands are creating their own Influencers so that they don’t have to deal with real-life influencers and can control their message.
Read MoreNo In-Person Events Until Late 2021
While the suspension of in-person conferences and trade shows has been devastating for many industries outside of marketing, one bright spot has been the level of attendance and satisfaction with online or “virtual” events.
Read MoreSmart Speaker Users By Generation
Voice technology ought to have appeal for older Boomers, whose ability to read a small screen and manipulate a tiny virtual keyboard may be declining.
Read MorePreference For Mobile Shopping By Age
According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January.
Read MorePost-Pandemic Digital Spending By Generation
In May 2020 data from CouponFollow, nearly half of US Boomer internet users said they increased their digital spending since the coronavirus pandemic.
Read MoreUS Podcast Ad Spending, 2018-2022
Podcast ad spending is a bright spot amid lackluster digital radio spending. US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.
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