How Digital Retailers Can Appeal To Coronavirus-Age Consumers
During times of uncertainty, it’s no surprise that many consumers look for tried-and-true offerings, which are often found when shopping at large retailers.
Per a March 2020 survey from tech firm Red Points:
- Majorities of US internet users said product quality (62.1%),
- Speed of delivery (56.6%),
- Price (53.6%), and
- Trustworthiness (51.8%)
were the factors of digital retail they valued during the pandemic.
Many large retailers possess a notable presence in ecommerce and are better positioned to capitalize on their existing online practices.
Over the past few months, consumers have increasingly turned to Amazon and big-box chains such as Walmart, Target and Costco.
Each of these companies has had its online sales surge during the pandemic. Read the rest at eMarketer.
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