How Digital Retailers Can Appeal To Coronavirus-Age Consumers

By David Erickson | July 30, 2020 |
Chart: Factors Consumers Value In Digital Retailers Due To Coronavirus

During times of uncertainty, it’s no surprise that many consumers look for tried-and-true offerings, which are often found when shopping at large retailers.

Per a March 2020 survey from tech firm Red Points:

  • Majorities of US internet users said product quality (62.1%),
  • Speed of delivery (56.6%),
  • Price (53.6%), and
  • Trustworthiness (51.8%)

were the factors of digital retail they valued during the pandemic.

Many large retailers possess a notable presence in ecommerce and are better positioned to capitalize on their existing online practices.

Over the past few months, consumers have increasingly turned to Amazon and big-box chains such as Walmart, Target and Costco.

Each of these companies has had its online sales surge during the pandemic. Read the rest at eMarketer.

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