Coronavirus Alcohol Purchases By Generation
Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.
Roughly 61% of US adults ages 21 and older said they bought more alcohol since March when the pandemic hit, according to June 2020 data from alcohol ecommerce company Drizly, based on its platform activity.
The study also found that younger consumers, specifically Millennials (66%), lead the pack in online alcohol purchasing, followed by Generation V (64%), not surprisingly.
Gen Xers and Baby Boomers lag behind the younger generations with only 55% saying they are buying more booze. Read the rest at eMarketer.
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