Chart: B2B Industries Distrupted By Covid-19

B2Bs are figuring out how to stay in business, operate and recover from the economic effects of the COVID-19 pandemic. This often requires a digital transformation of marketing and sales efforts.

The rippling impact differs greatly by sector. Two-thirds of B2Bs from the tourism and hospitality category said they saw substantial disturbance to their business.

Other hard-hit B2B segments include:

  • Personal services (60%),
  • Education (52%),
  • Wholesale (46%) and
  • Manufacturing (46%).

The B2B sectors experiencing minimal impact, albeit compared with others, were:

  • Tech and telecom (21%),
  • Financial services (28%) and
  • Energy and utilities (29%).

Uncertainty was a central theme for B2B respondents from an earlier wave of B2B International research:

  • 58% noted they were worried about sales and revenues,
  • 56% were concerned about cash flow and liquidity and
  • 52% cited the disruption to executing their business strategy.

Read the rest at eMarketer.

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