Laurie Sullivan at MediaPost reports that digital advertising B2C marketing budgets are expected to grow by 78% in aggregate in 2021, according to Gartner’s 2020-2021 CMO Spend Survey.

Among CMOs:

  • 78% cite rising budgets for social in 2021,
  • 71% for mobile,
  • 71% for websites,
  • 69% for SEO,
  • 65% for partner and affiliate marketing,
  • 64% for paid search,
  • 63% for email marketing,
  • 58% for offline advertising, and
  • 57% for event marketing.  

The survey consisted of 432 marketing executives in North America, the United Kingdom, France and Germany at companies boasting $500 million to $20 billion or more in annual revenue.

The survey examined how COVID-19 affected strategies and budgets as well as how priorities will evolve during the coming year.

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