Last year, consumers spent an average of 84 minutes per day watching videos online.
And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.
Indeed, 85% of social media marketers surveyed for the latest annual report from Social Media Examiner are using video.
Here’s a look at which platforms they’re using and plan to double down on in the near future.
YouTube continues to be the most widely used platform by social media marketers, with 55% reporting its use this year.
YouTube is followed by Facebook video (49%).
However, while YouTube is used by more respondents, both YouTube and Facebook video are considered the most important video channel by a similar share of marketers (24% and 25%, respectively).
On the other hand, Instagram Stories is only cited as the most important video channel by 14% of marketers.
Nonetheless, it is the third most-used video platform, with 46% of respondents using it this year.
What’s more, its use has grown considerably over 2019, more than doubling the 22% from last year’s study. Read the rest at Marketing Charts.