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Archive for July 2020

US Digital Political Ad Spending, 2016-2020

By David Erickson | July 31, 2020 | 0
Chart: US Digital Political Ad Spending, 2016-2020

Digital political ad spending is expected to surge from $388.9 million last year to $954.8 million this year.

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How Digital Retailers Can Appeal To Coronavirus-Age Consumers

By David Erickson | July 30, 2020 | 0
Chart: How Digital Retailers Can Appeal To Coronavirus-Age Consumers

During times of uncertainty, it’s no surprise that many consumers look for tried-and-true offerings, which are often found when shopping at large retailers.

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Coronavirus Alcohol Purchases By Generation

By David Erickson | July 29, 2020 | 0
Chart: Coronavirus Alcohol Purchases By Generation

Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.

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Types Of Vacations Americans Expect To Take

By David Erickson | July 28, 2020 | 0
Chart: Types Of Vacations Americans Expect To Take

Few industries have been hit as hard by the coronavirus as travel. Recovery will be slow, with many sectors not returning to pre-pandemic levels until at least 2022.

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It’s A Mobile App World & We’re Just Living In It

By David Erickson | July 27, 2020 | 0
Chart: Time Spent With Apps vs Browsers

eMarketer estimates that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time within apps.

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2020 B2B Marketing Components

By David Erickson | July 24, 2020 | 0
Chart: 2020 B2B Marketing Components

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.

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Top Skills Senior Marketers Consider Important

By David Erickson | July 23, 2020 | 0
Chart: Most Important Marketing Skills

As marketing continues to shift more toward digital and the use of data to make key decisions, the desired skills of today’s marketers have also shifted.

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Attitudes Toward Influencer Content

By David Erickson | July 22, 2020 | 0
Chart: Consumer Attitudes Toward Promoted Influencer Content

Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?

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Top Reasons Consumers Follow Brands On Social Media

By David Erickson | July 21, 2020 | 0
Chart: Why Consumers Follow Brands On Social Media

Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media.

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Traits B2B Buyers Value In Salespeople

By David Erickson | July 20, 2020 | 0
Chart: Traits B2B Buyers Value in Salespeople

It should not be a surprise that B2B buyers are more likely to trust salespeople who actively listen to them, help solve their problems, and display confidence in their solutions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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