Archive for July 2020
US Digital Political Ad Spending, 2016-2020
Digital political ad spending is expected to surge from $388.9 million last year to $954.8 million this year.
Read MoreHow Digital Retailers Can Appeal To Coronavirus-Age Consumers
During times of uncertainty, it’s no surprise that many consumers look for tried-and-true offerings, which are often found when shopping at large retailers.
Read MoreCoronavirus Alcohol Purchases By Generation
Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.
Read MoreTypes Of Vacations Americans Expect To Take
Few industries have been hit as hard by the coronavirus as travel. Recovery will be slow, with many sectors not returning to pre-pandemic levels until at least 2022.
Read MoreIt’s A Mobile App World & We’re Just Living In It
eMarketer estimates that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time within apps.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreTop Skills Senior Marketers Consider Important
As marketing continues to shift more toward digital and the use of data to make key decisions, the desired skills of today’s marketers have also shifted.
Read MoreAttitudes Toward Influencer Content
Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?
Read MoreTop Reasons Consumers Follow Brands On Social Media
Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media.
Read MoreTraits B2B Buyers Value In Salespeople
It should not be a surprise that B2B buyers are more likely to trust salespeople who actively listen to them, help solve their problems, and display confidence in their solutions.
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