Chart: US TikTok Users - 2018-2024

TikTok’s American subscriber base has grown from 18.8 million active monthly users in 2018, to 45.5 million users this year, and is expected to grow to 60.3 million demographically appealing US users by 2024, according to eMarketer projections.

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Chart: Live Online Sports Viewers, 2019-2023

Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.

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Crowdfunding Medical Bills

I discussed this survey during Episode 298 of my Beyond Social Media Show podcast. Podcast Episode Transcript This is astounding. I found this data from Fast Company‘s Kristin Toussaint, who reports that there’s an AmericaSpeak Spotlight on Health survey done by the National Opinion Research Center at the University of Chicago and they have done…

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Chart: Voice Command Frequency

Since the outbreak of COVID-19, 36% of Smart Speaker owners are using their devices more to listen to music and entertainment, with 55% using them for this purpose the same amount and 1 in 10 (9%) using them less.

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Chart: Benefits Of Subscription Pausing

With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers – and according to research from Recurly, a pause feature could be one productive approach.

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