This year, US adults will spend an average of 24 minutes per day on mobile messaging apps — like WhatsApp and Facebook Messenger — which is up 4 minutes from 2019 estimates, according to eMarketer’s newest figures.
This increase is partially due to the pandemic.
Use of mobile messaging apps during the quarantine is up, as users seek alternative modes of communication with loved ones while shelter-in-place measures continue.
April survey data from GlobalWebIndex found that 19% of US internet users said they’re spending more time on messaging services as a result of the pandemic.
But even before the pandemic, there has been a gradual shift away from traditional texting to messaging apps. Read the rest at eMarketer.