Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.
I’m definitely among this group. I’ve watched NFL games live on Twitter, on Amazon Prime, on the NFL moblie app, and via my cable provider’s web app.
According to eMarketer’s first forecast on digital sports viewers, 36.5 million people in the US will watch live sports digitally this year.
That includes individuals of any age who watch live sports monthly during at least one sport’s season—and we do expect some live sports to return later in 2020.
Almost one in four (23.7%) US live sports viewers will watch via digital channels this year.
Because the National Collegiate Athletic Association (NCAA) March Madness tournament was canceled, overall live sports viewership will drop 0.2% this year. Read the rest at eMarketer.