Chart: B2B Marketers' Biggest Differentiators

When Episerver polled 600 B2B decision-makers for its latest report, the most commonly chosen online differentiator among marketing respondents was their organization’s social media presence.

In fact, the percentage of marketers (37%) choosing this option was higher than the percentage of respondents overall (31%), which includes those in IT and e-commerce roles.

A survey by Ascend2 found that social media is one of the most effective tactics for improving the quality of leads, while PathFactory and Heinz Marketing demonstrated that half (50%) of B2B buyers said that LinkedIn was one of their preferred channels for content consumption.

Almost all (98%) B2B respondents to a survey by the Content Marketing Institute (CMI) and MarketingProfs listed social media as a channel they had used in the past 12 months.

Other data points in Episerver’s research further demonstrate the positive sentiment towards social media among B2B marketers.

When asked to choose a single channel that helps their organization reach customers most effectively, 3 in 10 pointed to paid social media, putting it at the top of all options and significantly ahead of the runners up, which were paid search (16%) and email marketing (15%). Read the rest at Marketing Charts.

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