The US podcast audience grew tremendously in 2019, as significant investments from major audio streaming services made podcast content more accessible.
eMarketer now estimates that there were 92 million monthly US podcast listeners in 2019, up more than 15 million from its previous estimate of 76.4 million.
The forecast was finalized prior to the coronavirus pandemic in the US, where quarantine measures have altered podcast listening habits. Despite the disruption, eMarketer still expects the US podcast audience will grow 14.8% this year, reaching 105.6 million listeners.
As the medium gained popularity with listeners, consumer adoption of smart speakers and audio streaming services grew as well.
In 2019, the number of US smart speaker users grew nearly 22% year over year to more than 73 million, and in the same year, US digital audio listeners surpassed 206 million.
Promotions, like Spotify giving away Google Home Mini smart speakers to subscribers, aided this growth. Read the rest at eMarketer.