June 2020 - e-Strategy Trends

Chart: Expected Coronavirus Rebound By Retailer Category

Department Stores and off-price retailers are the most optimistic about recovering store traffic in the wake of the Coronavirus pandemic.

YouTube has announced a new direct-response ad format that make video ads shoppable by adding a browsable product listing beneath the ad.

This infographic from Flow illustrates the pros and cons of using webinars vs using podcasts for marketing purposes.

The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.

More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback.

Chart: Product Categories For Which Amazon Is Preferred

Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report from Wunderman Thompson Commerce (WTC).

With most brands convinced about the benefits that a strong social presence can bring, social media marketers face the challenge of cutting through the noise to reach their target audiences.

Chart: Top Factors For Improving Press Release Effectiveness

Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’

Chart: Where Online Shoppers Start To Search

More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.