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Archive for June 2020

Expected Coronavirus Rebound By Retailer Category

By David Erickson | June 30, 2020 | 0
Chart: Expected Coronavirus Rebound By Retailer Category

Department Stores and off-price retailers are the most optimistic about recovering store traffic in the wake of the Coronavirus pandemic.

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Shoppable Video

By David Erickson | June 29, 2020 | 0
YouTube Shoppable Ads

YouTube has announced a new direct-response ad format that make video ads shoppable by adding a browsable product listing beneath the ad.

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Webinars vs Podcasts [INFOGRAPHIC]

By David Erickson | June 28, 2020 | 0
Infographic: Webinars vs Podcasts

This infographic from Flow illustrates the pros and cons of using webinars vs using podcasts for marketing purposes.

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Email Responsiveness [INFOGRAPHIC]

By David Erickson | June 27, 2020 | 0
Infographic: Email Responsiveness

The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.

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How People Share Their Opinion With Brands

By David Erickson | June 26, 2020 | 0
Chart: How People Give Brands Feedback

More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback.

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Product Categories For Which Amazon Is Preferred

By David Erickson | June 25, 2020 | 0
Chart: Product Categories For Which Amazon Is Preferred

Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report from Wunderman Thompson Commerce (WTC).

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Best In Class Social Media Elements

By David Erickson | June 24, 2020 | 0
Chart: Best In Class Social Media Elements

With most brands convinced about the benefits that a strong social presence can bring, social media marketers face the challenge of cutting through the noise to reach their target audiences.

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Top Factors That Would Most Improve Press Release Effectiveness

By David Erickson | June 23, 2020 | 0
Chart: Top Factors For Improving Press Release Effectiveness

Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’

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Where Online Shoppers Start To Search

By David Erickson | June 22, 2020 | 0
Chart: Where Online Shoppers Start To Search

More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.

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When Will Conferences Return?

By David Erickson | June 20, 2020 | 0
When Will Conferences Return

When do you think you would go to a large conference again?

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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