Archive for June 2020
Expected Coronavirus Rebound By Retailer Category
Department Stores and off-price retailers are the most optimistic about recovering store traffic in the wake of the Coronavirus pandemic.
Read MoreShoppable Video
YouTube has announced a new direct-response ad format that make video ads shoppable by adding a browsable product listing beneath the ad.
Read MoreWebinars vs Podcasts [INFOGRAPHIC]
This infographic from Flow illustrates the pros and cons of using webinars vs using podcasts for marketing purposes.
Read MoreEmail Responsiveness [INFOGRAPHIC]
The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.
Read MoreHow People Share Their Opinion With Brands
More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback.
Read MoreProduct Categories For Which Amazon Is Preferred
Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report from Wunderman Thompson Commerce (WTC).
Read MoreBest In Class Social Media Elements
With most brands convinced about the benefits that a strong social presence can bring, social media marketers face the challenge of cutting through the noise to reach their target audiences.
Read MoreTop Factors That Would Most Improve Press Release Effectiveness
Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’
Read MoreWhere Online Shoppers Start To Search
More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.
Read MoreWhen Will Conferences Return?
When do you think you would go to a large conference again?
Read More