Archive for May 2020
Voice Assistant Growth
Consumers will interact with voice assistants on 8.4 billion devices by 2024, according to a new study by Juniper Research.
Read MoreWillingness To Return To Office Work
Late last month, Slate asked readers what they think they’ll be comfortable doing when their city or state lifts stay-at-home orders for COVID-19.
Read MoreElements Of A Successful Cold Email [INFOGRAPHIC]
This infographic by SEO Reseller breaks down the anatomy of a successful cold email into four essential elements.
Read MorePolling During Pandemics
Public opinion polling during pandemics–when a far greater percentage of the population are at home and available to be polled–is tricky.
Read MoreGlobal Trust In Industries
One thing that all industries have in common is their need for the public’s trust. Unfortunately, while the public still trusts business in general to do the right thing, that trust has declined across all examined industries.
Read MoreDiversity In Ads: Effect On Purchase Decisions
While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target.
Read MoreBusinesses Consumers Plan To Avoid For COVID-19 Reopening
It should not be surprising that movies and theaters, bars and clubs, concert venues and sports areans, gyms, restaurants and malls are among the top businesses Americans plan to avoid as the economy opens up in the wake of the first wave of COVID-19.
Read MoreBots Are Not Hot
Interest in Messenger bots is declining, according to the latest annual Social Media Examiner report.
Read MoreLead Nurturing [INFOGRAPHIC]
This infographic from Pardot illustrates the fundamentals of implementing lead nurturing campaigns.
Read MoreMonthly Podcast Listening By Age
The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019.
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