Google and Facebook already control 60.8% of the total US digital ad market.
And when it comes to the duopoly’s share of digital political ad revenues, it has an even tighter grip, with a combined 77.6% this election cycle.
Facebook is the dominant digital platform for political ads, capturing a 59.4% share during the 2019/2020 election cycle. That equates to $796.8 million.
Google is No. 2 among political advertisers, capturing 18.2% of all digital political spending during 2019/2020. That equates to $243.7 million. Read the rest at eMarketer.