Bots Are Not Hot
Interest in Messenger bots is declining, according to the latest annual Social Media Examiner report.
Messenger bots haven’t caught on with marketers, with only 13% of marketers are using bots (down from 14% in 2019).
Most marketers have no plans to use Messenger bots and only 25% of marketers plan on increasing their bot activities, which is down from 32% in 2019.
Interest in learning more about Messenger bots dropped to 39% from 70% in 2018.
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