The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019.
While podcast listening has increased across all age groups, more young people between the ages of 12 and 34 listen than any other age group, per the latest annual Infinite Dial Report from Edison Research and Triton Digital.
The survey of more than 1,500 Americans ages 12+ conducted in January and February of this year found that three-quarters (75%) of respondents are familiar with podcasts, up from 70% in 2019.
Furthermore, a full 55% say they have listened to a podcast at some point.
The survey reveals that youth are the most likely to be listening to podcasts.
Indeed, about half (49%) of 12-34-years-old respondents report having listened to a podcast in the month prior to the survey, up from 42% in 2019.
This compares to 40% of 35-54-year-olds and 22% of respondents ages 55 and older who had listened to a podcast during the same time period. Read the rest at Marketing Charts.