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Archive for April 28, 2020

Video Ad Completion Rates By Device

By David Erickson | April 28, 2020 | 0
Chart: Video Ad Completion Rates - 2016-2019

Video completion rates have continued to rise, with Extreme Reach’s figures showing that video ads were viewed to completion 89% of the time last year. This is up from 83% in 2018 and 70% in 2017.

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Social Media Channels By Mood

By David Erickson | April 28, 2020 | 0
Chart: Social Media Channels By Mood

58% consumers report feeling curious and in a mood to learn when using the open web, while more are happy and upbeat when using walled gardens like YouTube, Amazon, Facebook and Instagram.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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