April 28, 2020 - e-Strategy Trends

Video Ad Completion Rates By Device

By David Erickson | April 28, 2020 |

Chart: Video Ad Completion Rates - 2016-2019

Video completion rates have continued to rise, with Extreme Reach’s figures showing that video ads were viewed to completion 89% of the time last year. This is up from 83% in 2018 and 70% in 2017.

Social Media Channels By Mood

By David Erickson | April 28, 2020 |

58% consumers report feeling curious and in a mood to learn when using the open web, while more are happy and upbeat when using walled gardens like YouTube, Amazon, Facebook and Instagram.