April 28, 2020 - e-Strategy Trends

Chart: Video Ad Completion Rates - 2016-2019

Video completion rates have continued to rise, with Extreme Reach’s figures showing that video ads were viewed to completion 89% of the time last year. This is up from 83% in 2018 and 70% in 2017.

58% consumers report feeling curious and in a mood to learn when using the open web, while more are happy and upbeat when using walled gardens like YouTube, Amazon, Facebook and Instagram.

Archive for April 28, 2020

Video Ad Completion Rates By Device