According to a GlobalWebIndex survey conducted during March 2020 among 2,218 (U.S.) and 1,726 (UK) internet users aged 16-64.
- 49% of U.S. and 39% of UK consumers are reading more news stories on social media as a result of the outbreak – this is the primary motivator to use social media across markets, gender, and income right now.
- We do see some differences by age; baby boomers are using social media more to keep in touch with friends (30%) than to read more news (27%). Conversely, 54% of millennials are turning to social media to read more news.
- 30% of consumers in the U.S. say they’re sharing their opinion more on social media as a result of the outbreak compared to just 16% of consumers in the UK. Millennials and Gen X are also more inclined to say they’re sharing their opinion more than other generations.
- Gen V are out in front for listening to more music (53%) and playing more games (45%), emphasizing their love for entertaining content. Millennials are most inclined to say they’re sharing more memes than other generations.
- Men are 3 times as likely as women to say they’ve started following more journalists on social media (25% vs. 8%).
Read the rest at GlobalWebIndex [PDF].