Chart: Marketing Channels Driving Sales

Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.

And with good reason: as a recent report from Cheetah Digital and Econsultancy illustrates, email is a strong sales driver.

In a survey that spanned 6 countries and nearly 5,000 respondents, almost three-quarters (73%) of those from the US report having purchased a product or service from email.

Similarly, a majority of respondents from the UK (74%), France (74%), Australia (74%) and Spain (61%) said they had purchased from email.

A survey by Ascend2 found that many marketers were focusing on improving email engagement, although this emerged as one of their biggest challenges.

In this latest study, only a little more than one-third (36%) of US respondents said they are likely to engage with a message that is related to a recent purchase, and only 30% said they were more likely to engage with offers or content in messages that were personalized.

Furthermore, only 40% of US respondents choose email as their preferred channel. Read the rest at Marketing Charts.

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