COVID-19 Driving Buy Online, Pickup In Store Behavior

Chart: COVID-19 Driving Buy Online, Pickup In Store Behavior

I discussed findings from the Adobe Digital Economy Index that shows, not surprisingly, that the COVID-19 pandemic is driving consumers to buy online and pickup in-store during Episode 302 of my podcast.

Episode 302 of the Beyond Social Media Show podcast

COVID-19 Drives Surge In eCommerce

Between January 1, 2020 and March 11, 2020, purchases of several products have seen a significant jump in sales:

  • 807% for hand sanitizers, gloves, masks and anti-bacterial sprays;
  • 217% for over-the-counter drug purchases (cold, flu and pain relievers);
  • 231% for toilet paper; and
  • 87% for canned goods and shelf-stable items.

Additionally, with many U.S. consumers confined to their homes starting in March, orders for fitness equipment (kettlebells, dumbbells, stationary bikes and treadmills) and computers (desktops and laptops) have seen 55% and 40% boosts in online sales respectively.

The online grocery shopping category overall has seen a 100% increase in daily online sales between March 13 and March 15, while BOPIS has seen a surge with a 62% year-over-year increase between February 24 and March 21.

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