Chart: COVID-19 Is Depressing Podcast Listening

I discussed new data from Podtrac showing that the coronavirus pandemic is depressing podcast consumption during Episode 302 of my podcast.

Episode 302 of the Beyond Social Media Show podcast

U.S. podcast downloads decreased 1% during the week ending March 15, 2020, 2% the week ending March 22, and 4% the week ending March 29 across all Podtrac measured podcasts.  

U.S. weekly podcast audiences decreased 2% the week ending March 15, 8% the week ending March 22, and 5% the week ending March 29.

There are some obvious explanations for this reduction in podcast consumption:

  • A great deal of media consumption is now devoted to getting the latest news about the pandemic
  • With so many people staying at home, a primary activity that had been devoted to podcast listening is no longer available: Commuting to and from work
  • And many people listen to podcasts while working out but fitness clubs have no closed

Get the rest of the data at Podtrac.

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