Media Consumption Changes Driven By COVID-19

From Episode 304 of the Beyond Social Media Show
Table: Media Consumption Changes Driven By COVID-19

From March 25-30, 2020, the GlobalWebIndex surveyed internet users ages 16-64 in the United States (2,218 respondents) and the United Kingdom (1,726 respondents) to determine how their media consumption had changes as a result of the COVID-19 pandemic.

  • 87% of U.S. consumers and 80% of UK consumers say they’re consuming more content – broadcast TV, online videos, and online TV streaming take the top spots overall for increased media consumption.
  • Predictably, younger generations are generally consuming more media than older generations, and we see some notable differences by age.
  • Just over half of Gen Z say they’re consuming more online videos like YouTube and TikTok more than other generations, making it their top media to consume right now.
  • 42% of boomers are consuming more broadcast TV compared to 24% of Gen Z. Just over 1 in 5 boomers are also spending more time on online TV, this peaks at 41% for millennials.
  • Livestreams (30%) and podcasts (20%) are more popular among millennials than other generations.
  • Men and those in the higher income bracket are more likely to say they’re consuming a variety of content more compared to women and those in the lower income bracket.

Get the full report from GlobalWebIndex [PDF]

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