Archive for December 2019
Influencer Outreach Tools [INFOGRAPHIC]
This infographic from awario illustrates seven tools you can use for your influencer marketing and outreach efforts.
Read MoreVisual Communications: 5 Types Of Visual Content [INFOGRAPHIC]
This infographic from WhiskData illustrates five forms of visual content you can use in your marketing efforts.
Read MoreWhere People Listen To Podcasts [CHART]
The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis.
Read MoreUS Population By Generation & Gender [CHART]
The most recent data out from the Census Bureau gives a sense of how large each living generation is.
Read MoreConstantly Online Demographics [CHART]
With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a greater frequency than ever before.
Read MoreSocial Video Ad CTRs By Generation [CHART]
Video accounts for a large portion of the advertising spend of major national advertisers, with marketers contending that video has higher conversion rates than other content.
Read MoreOnline Video Factors In Consumer Decision Making [CHART]
Video is having an impact on consumers, with three-quarters of global adult shoppers saying they have made a purchase after viewing a video for a product, a percentage that is even higher among Millennials. But what qualities make videos valuable to consumers during their decision-making process?
Read MoreOrganic Search Or Pay-Per-Click? [INFOGRAPHIC]
This infographic from SpyFu illustrates the search engine marketing differences between search engine optimization and search advertising.
Read MoreMarketing With Emoji [INFOGRAPHIC]
This infographic from Campaign Monitor illustrates how you can use emoji 🤑 and symbols in your marketing efforts.
Read MoreSearch Ad Revenue Share, 2017-2021 [TABLE]
Google’s position as the search advertising leader in the US is on solid footing, according to eMarketer’s latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.
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