Archive for November 2019
Reasons For Social Media Use, By Generation [TABLE]
Across US age groups, social media usage is common ground, but that commonality masks many differences in usage.
Read MoreProximity Payments Transaction Value, 2019 & 2023 [CHART]
Apple Pay’s dominance, as well as increasing retailer adoption of proximity mobile payment technology, is driving transaction volume growth in the US, according to eMarketer’s latest forecast.
Read MoreGlobal Social Network Users By Platform, 2019 & 2023 [CHART]
Facebook still rules the roost in terms of global social media users and that lead is expected to continue for several years.
Read More35 Content Marketing Tools [INFOGRAPHIC]
This infographic by PageTraffic highlights thirty-five content marketing tools for content research, organization, creation, promotion, and analytics.
Read MoreSocial Media Use By Generation [INFOGRAPHIC]
This infographic from GlobalWebIndex illustrates how Baby Boomers, Gen X, Millennials and Generation V use social media globally.
Read MoreSocial Media User Satisfaction By Site [CHART]
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report from the American Customer Satisfaction Index (ACSI).
Read MoreB2B Buying Process Timeline [TABLE]
Three-quarters of B2B buyers say they are spending more time over the past year researching purchases, according to Demand Gen Report’s 2019 B2B Buyers Survey Report. While this number is up slightly from last year (72%), other results from the survey also indicate that more buyers are engaging with vendors early on in their buying process.
Read MoreUses Of Social Media Analytics [CHART]
The majority of marketers agree that social media analytics is an essential business development tool, per a report from NetBase, which surveyed more than 1,700 marketers, half of whom are from companies with more than $50 million in annual revenues
Read MoreAds Ignored By Podcast Listeners [CHART]
In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019.
Read MoreAttitudes Towards Brands That Use Emojis [CHART]
Instagram posts have been found to generate more interaction when they include at least one emoji, making emojis a surprisingly useful engagement tool as opposed to just a way to dress up an otherwise dull message.
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