B2B Buying Process Timeline [TABLE]

Table: B2B Buying Process Timeline

Three-quarters of B2B buyers say they are spending more time over the past year researching purchases, according to Demand Gen Report’s 2019 B2B Buyers Survey Report. While this number is up slightly from last year (72%), other results from the survey also indicate that more buyers are engaging with vendors early on in their buying process.

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Uses Of Social Media Analytics [CHART]

Chart: Primary Uses Of Social Media Analytics

The majority of marketers agree that social media analytics is an essential business development tool, per a report from NetBase, which surveyed more than 1,700 marketers, half of whom are from companies with more than $50 million in annual revenues

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