Millennials' Attitides Toward Social Media Political Advertising [CHART]
Sixty-three percent of Millennials have a negative attitude toward social media political advertising, according to a survey by Sling TV and Telaria.
Of those who have a negative view of political social media ads, 37% find them Untrustworthy, 18% think they are Deceitful, and 8% believe they are Fraudulent.
That compares to thirty-seven percent of Millennials who find political social media advertising either Informative (27%), Honest (6%), or Reliable (4%).
During this episode of the Behind The Numbers podcast, eMarketer principal analyst Andrew Lipsman argues that Facebook’s decision to continue allowing politicians to lie in paid placements is a mistake, and talks about Twitter’s very different policy.