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B2B Marketers' Use Of Webinars [CHART]

By David Erickson | October 31, 2019
Chart: B2B Marketers' Use Of Webinars

Marketers have found that webinars are one of the most successful top of the funnel demand generation tactics.

Consequently, more than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.

Indeed, the survey of about 150 B2B marketing practitioners reveals that close to 4 in 10 (38%) say that the quality of leads from webinars are higher than from other channels, while nearly half (48%) say that webinars provide better quality leads based on engagement.

The benefits do not stop with lead generation. Some 37% of marketers say that webinars provide them with the ability to obtain customer insights.

Another one-third (33%) of respondents also say they’ve experienced a better conversion of leads to opportunities from webinars. Read the rest at Marketing Charts.

Posted in B2B Marketing, Video Marketing, Webinar Marketing and tagged Account Based Marketing, Lead Nurturing, Sales Enablement, Segmentation

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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