Marketers have found that webinars are one of the most successful top of the funnel demand generation tactics.
Consequently, more than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.
Indeed, the survey of about 150 B2B marketing practitioners reveals that close to 4 in 10 (38%) say that the quality of leads from webinars are higher than from other channels, while nearly half (48%) say that webinars provide better quality leads based on engagement.
The benefits do not stop with lead generation. Some 37% of marketers say that webinars provide them with the ability to obtain customer insights.
Another one-third (33%) of respondents also say they’ve experienced a better conversion of leads to opportunities from webinars. Read the rest at Marketing Charts.