More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
More than seven in 10 US mobile app users at least “occasionally” access apps while shopping in-store, according to a June 2019 survey from Pyments.com and LISNR. And more than a third of those respondents do so at least once a week.
App downloads are important for retailers because the more time consumers spend in-app, the more likely they are to spend money.
According to a January 2019 report from app analytics platform App Annie, time spent by US consumers in shopping apps and increasing digital sales had a strong positive correlation of 0.97 between Q1 2014 and Q3 2018.
One way to engage with US mobile app users is by offering coupons or product information while they’re shopping in-store. According to a June 2019 survey from RIS News, seven in 10 US shoppers use a retailer’s mobile app to check prices, product descriptions and in-stock availability.
Similarly, Pyments.com and LISNR found that the top drivers of app downloads for mobile app users were coupons (87.6%), loyalty/rewards programs (79.7%) and product search features (56.7%). Read the rest at eMarketer.