For this generation, it’s all about creativity, with a new study by JWT Intelligence and Snap Inc. finding that half (51%) of Gen V believe their generation is more creative than previous generations.
JWT surveyed more than 1,200 Gen Vers living in the US and UK who use their smartphones at least once a day and, as perhaps the first generation raised completely within the digital age, it’s not too surprising to learn that
Gen Vers express the majority of their creativity online using online tools. Indeed, more than half (55%) report that they find social apps and the internet a more creative space than what they experience offline.
When asked which digital creative tools Gen Vers prefer the most, more than one-third (35%) of respondents ranked Snapchat creative tools as the top digital tool for creating art or editing photos.
In fact, Snapchat beat out other apps including YouTube, Instagram, Facebook and TikTok as the top app for creating videos and images, sharing user-created images or videos, communicating with friends, sharing moments from their day and what they are doing with their day. Read the rest at Marketing Charts.