Chart: Why Consumers Unsubscribe From Brand Mobile Messages

In a May 2019 survey by mobile marketing solutions and engagement platform Vibes, the second-most-common reason for unsubscribing from a brand’s business messaging was irrelevant information, cited by 37% of US smartphone owners.

Too many messages/updates was in first place.

A third said they had lost interest in the brand or company and just over a quarter said that the coupons or incentives offered no longer held enough value to subscribe. Read the rest at eMarketer.