Archive for September 2019
Top Google Ranking Factors [CHART]
In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems.
Read MoreVideo Content Amplification Channels [CHART]
A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.
Read MoreSocial Video [INFOGRAPHIC]
This infographic from Animoto illustrates how users respond to video on the top social media platforms.
Read MoreSearch Engine Optimization Checklist [INFOGRAPHIC]
This infographic from leapfroggr illustrates an exhaustive list of search engine optimization tactics.
Read MoreMobile Device Use By Generation [CHART]
Smartphone ownership is the norm for Xers—we estimate that 88.5% of the Xer population, or 57.9 million people, own such a device. For marketers, knowing how to reach this cohort with timely and relevant communications is key.
Read MoreSmartphone App User Demographics [TABLE]
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
Read MoreDigital Ad Spending By Industry [CHART]
eMarketer expects a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
Read MoreDigital Ad Revenues By Company [CHART]
Facebook released better-than-expected results on July 24, reporting $16.9 billion in revenues, 1.59 billion in daily active users (DAUs), and $7.05 in average revenue per user (ARPU). This came just as the company was fined a record-setting $5 billion by the Federal Trade Commission (FTC) as a result of the 2018 Cambridge Analytica scandal.
Read MoreAd Blocking User Growth, 2018-2021 [CHART]
Fewer internet users than expected are blocking ads across the US and Western Europe. For the second year in a row, eMarketer downgraded their estimates of the ad blocking population in France, Germany, the UK and US, as well as their forecast for future growth.
Read MoreContent Marketing Optimization [INFOGRAPHIC]
This infographic from Top Rank illustrates how to integrate, optimize, and activate your content marketing program.
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