Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping.
But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
eMarketer/Bizrate Insights polling in April 2019 found that Xers using mobile apps for a variety of shopping purposes.
Among US smartphone/tablet owners ages 35 to 54, more than half said they had used a mobile retail app to find information about a product or service (61%) or to transact a purchase (54%).
Some Xers use mobile apps to keep up with brands, but Alliance Data’s polling found this was fairly low on their hierarchy of methods.
While 18% of Gen Xers said they use mobile apps to keep up with brands, many more said they do so by visiting a retailer’s website regularly (44%), subscribing to its emails (40%) or receiving direct mail (28%). Read the rest at eMarketer.