eMarketer expects a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
CPGs will rank fifth this year in US digital ad spending, at $11.12 billion. But the travel industry will overtake CPG by 2020. Travel-related companies will spend $12.97 billion on digital ads next year, while CPG firms will spend $12.80 billion.
Mobile is a key driver of online ad spending among hotels, airlines and other travel industry services. In fact, the travel sector spends more of its digital budget on mobile than any other industry: 70.1% in 2019. Read the rest at eMarketer.