Digital Ad Revenues By Company [CHART]
Facebook released better-than-expected results on July 24, reporting $16.9 billion in revenues, 1.59 billion in daily active users (DAUs), and $7.05 in average revenue per user (ARPU). This came just as the company was fined a record-setting $5 billion by the Federal Trade Commission (FTC) as a result of the 2018 Cambridge Analytica scandal.
Amazon reported revenues of $63.4 billion in its Q2 earnings delivered on July 25, a 20% increase from the same period last year. Its Amazon Web Services (AWS) made $8.4 billion in sales, and subscription services made $4.7 billion, which is 37% up from last year.
Alphabet, Google’s parent company, reported revenues of $38.94 billion in Q2 2019, which is up 19% from the same period last year. Its traffic acquisition costs, or how much it paid to affiliates that direct traffic to its website, were $7.24 billion, which made up 22% of its total ad revenues.
Twitter reported $841 million in revenues, a 18% increase year over year. It has 139 million average monetizable daily active users (mDAUs), up 14% from the same period last year.
Snapchat reported 203 million DAUs, which is up 8% year over year, a positive sign after a slowdown in growth last year after a much-scorned redesign. It generated $388 million in Q2 revenues, up 48% compared with the same period last year.
Netflix’s results were the biggest surprise of the bunch: The company generated $4.92 billion in revenues and lost 126,000 domestic subscribers, while only adding 2.83 million international subscribers. The company attributed its numbers on its weaker Q2 content slate and a recent price hike. Read the rest at eMarketer.