Table: Average Household Income By Generation

The “forgotten” Generation X makes and spends more than other generations, but they’re also financially stressed. So, it’s important for marketers to understand how Gen Xers are prioritizing their money and why.

At 65 million strong, Gen X—those born between 1965 and 1980 per our definition—is smaller in size than the boomer and millennial generations, but their average pretax household income is about $101,000 annually, nearly $25,000 more than the average for all US households, according to the most recent data from the Bureau of Labor Statistics (BLS), which covers Q3 2017 through Q2 2018.

That average pretax annual household income compares to other generations:

  • Millennials: $64,379
  • Generation X: $101,017
  • Baby Boomers: $80,267
  • Silent Generation: $41,508
  • GI Generation: $33,816

The overall average pretax annual household income across generations was $76,335. Read the rest at eMarketer.