Most Valuable Personalized Content [CHART]
Periscope By McKinsey asked US internet users what type of personalized content was most appealing; no answer garnered an outright majority of responses.
Half of respondents said that products related to their interests were appealing, and only four responses appealed to at least one-third of those polled.
Respondents were also asked what businesses they wished to receive personalized messages from, and in the US, 52% said they would prefer them from restaurants and bars, but no other category appealed to the majority of respondents.
In a study conducted by risk management firm RSA Security, 29% of internet users surveyed from France, Germany, the UK and US said that providing more data to companies leads to better products and services, which is down 2 percentage points from responses the year before. Read the rest at eMarketer.