Maps and navigation apps are essential tools for smartphone users, and eMarketer forecasts that 66.8% of smartphone users will use them monthly, with a growth of 5.8% from 2017 to 2018. More than 155 million people will use maps and navigation apps by the end of this year. eMarketer expects that growth will remain steady in the coming years, and penetration will reach 67.6% by 2021.
Google Maps is the No. 4 smartphone app among US smartphone users, coming just after YouTube, Facebook and Google, according to March 2019 figures from Comscore. Nearly 64% of Android and iOS smartphone users utilize the map app.
Of the 15 most popular mobile apps, Google owns seven of them; Facebook owns three and Apple only one.
The top 15 mobile apps used by Americans, whether on Android or iOS systems, are: