Advertising Reports, Surveys & Polls For July, 2019

Here’s a round-up of the advertising reports we’ve been tracking this month:

Advertising

• Campaign – Less is more when it comes to online advertising, research suggests
• MediaDailyNews – AMC Networks Records 11% Ad Decline, Total Revs See Slight Uptick
• ClickZ – Digital ad spend: Paid search continues to dominate in 2019
• eMarketer – Mobile Makes Up Two-Thirds of US Programmatic Display Ad Spending [VIDEO]
• Statista – How Many Kids Are Protected by Online Privacy Laws?
• TelevisionNewsDaily – CBS/Viacom Would Dominate National TV Ad Market
• Mobile Marketing Magazine – Social ad spend reached almost $18bn in Q1 2019, but growth has halved in past year
• Kantar – Sharing and swearing in sunglasses: a meta-analysis from Cannes
• comscore – Media and Advertising: The Past, Present and Future [VIDEO]
• eMarketer – Ad Blocking Growth Is Slowing Down, but Not Going Away
• MediaDailyNews – Fox Takes $1.8 Billion In Upfront, Scores Volume And CPM Gains
• TelevisionNewsDaily – AT&T Posts $1.8B In Q2 Ad Revenues, Xandr Revenue Higher
• SearchMarketingDaily – Alphabet Increases Quarterly Ad Revenue To $32.6 Billion
• Statista – Trump Heavily Outspends Democrats on Digital Ads
• eMarketer – Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce
• TelevisionNewsDaily – National TV Ad Q2 Revs Mostly Flat, But CBS, Discovery Record Uptick
• Data&ProgrammaticInsider – Majority Of U.S. News Sites Have Trackers Sending Data To Russia
• Marketing Charts – So, Would Subscribers Switch to An Ad-Supported Netflix?
• MediaDailyNews – NBCU’s Upfront Hits $7B, Digital Up 50%
• Statista – Digital Advertisers Increasingly Target Kids
• eMarketer – Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising
• Data&ProgrammaticInsider – Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
• PublisherInsider – Digital Ad Dollars Don’t Replace Print Losses For Magazines
• Marketing Charts – What Are Digital Advertisers Focusing On This Year?
• MediaPost – IAB Study Finds TV Ads Still Best At Generating Awareness, Even For D2C Brands
• Statista – U.S. ads spend is 2.5 times bigger than nearest competitor
• eMarketer – Podcast Advertising Revenues Will Surpass $1 Billion by 2021
• SearchMarketingDaily – Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
• DigitalNewsDaily – Amazon Continues To Dominate Big 5 Advertising ROI, Facebook’s Outlook Improves
• Marketing Dive – Online ad spend will grow more quickly than expected in 2019, Zenith says
• YouGov – The US Ad of the Month: Coppertone
• MediaPost – Local Ads To Hit $148.8 Billion in 2019, Traditional Media Share Drops
• Marketing Charts – Connected TV Devices Further Their Lead Over Mobile in Video Ad Views
• eMarketer – Marketing & Ad Tech Trends Roundup 2019

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