Archive for July 2019
Food Delivery App Users, 2018-2023 [CHART]
Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.
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Read MoreWhy Digital Agencies Get Fired [TABLE]
Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities.
Read MoreEffect Of Same-Sex Advertising, By Demographic [TABLE]
New data shows that half of internet users in the US said that if a company debuts Pride-related merchandise or content, they’re more likely to see that as a marketing tactic than as a true reflection of the company’s values, according a YouGov survey.
Read MoreInfluencer Marketing Spending By Channel [CHART]
According to a February 2019 study by influencer marketing agency Mediakix, 69% of US marketers plan to spend most of their influencer budget on Instagram.
Read MoreConnected TV Users, 2017-2021 [CHART]
eMarketer expects that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate.
Read MoreArtificial Intelligence's Effect On Email Marketing [INFOGRAPHIC]
This infographic from Connext Digital illustrates seven ways artificial intelligences is influencing email marketing.
Read MoreSocial Media Mistakes [INFOGRAPHIC]
This infographic from Your Marketing Lady illustrates seven mistakes rookie media marketers make…and which you should avoid.
Read MoreWhat People Think Is Advertising [CHART]
While global consumers’ attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last.
Read MoreOnline Shoppers' First Destination [CHART]
Three-quarters of online shoppers say their online purchases are largely pre-planned (20% say they’re all pre-planned, 55% say many are pre-planned).
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