Archive for July 2019
Local SEO [INFOGRAPHIC]
This infographic from Go-Gulf uses 12 compelling statistics to illustrate the importance of local SEO.
Read MoreMarketing Acronyms [INFOGRAPHIC]
This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.
Read MoreTikTok US Users By Age & Income [CHART]
Who is downloading and using TikTok? Not surprisingly, data from March 2019 shows that the age group with the largest number of unique visitors is 18-24-year-olds (3.7 million), which accounts for just over one-quarter (25.8%) of the total US adult visitors.
Read MoreUS TikTok Growth, 2017-2019 [CHART]
There’s a new social media kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of Snapchat and Instagram Stories, TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.
Read MoreSEO & PPC Rates [CHART]
Around 1 in 5 US agencies offering either SEO (19.7%) or PPC (21.7%) services have a minimum single project spend of more than $5,000, according to the Digital Marketing Industry Pricing Survey from Credo.
Read MoreTrust Consumers Place In Brand Information Sources [CHART]
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.
Read MoreTop Audio Marketing Metrics [CHART]
Digital audio consumption has continued to rise, with consumers listening to their favorite form of digital audio 8% more between 2017 and 2018, according to a report from Adobe. With this steady rise it’s no wonder that nearly three-quarters (74%) of brands believe that audio is its own category within digital advertising.
Read MoreBad Shopping Experience Reactions [CHART]
A report from BRP shows that there are significant variances in shopping behavior by age, in particular between those who grew up in the internet age (“Digital Consumers” age 18-37) and those born before this time (“Traditional Consumers” age 38+).
Read MoreSocial Media Strategy [INFOGRAPHIC]
This infographic from utm.io illustrates six steps you can take to create a social media strategy.
Read MorePinterest Marketing [INFOGRAPHIC]
This infographic from Creative Live illustrates four steps you can take to double your Pinterest following.
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