Weekly Podcast Listening Frequency [CHART]
While podcast listeners may still be in the minority (76.4 million people in the US will listen to podcasts this year, or one-quarter of the population), surveys have found that among weekly listeners, most are listening to several podcasts a week.
In a March 2019 survey by Edison Research and digital audio technology and advertising company Triton Digital, a fifth (21%) of podcast listeners said they listened to four to five podcasts a week, and even more (31%) said they listened to six or more podcasts a week.
Companies like Spotify and Pandora Radio have responded by bulking up their podcast content libraries: Pandora began offering podcasts on its platform at the end of 2018, and Spotify has been aggressively investing in podcast companies, acquiring Gimlet Media and Anchor in February 2019, and then buying Parcast a month later. Read the rest at eMarketer.