Millennials are increasingly skeptical of businesses’ motives and impact on society, and companies need to take these attitudes seriously if they don’t want to miss out on the younger generations’ potential as consumers and employees, according to a survey from consultancy Deloitte.
In its Global Millennial Survey 2019, Deloitte found that millennials are not only disillusioned with the economy and technology, but fewer and fewer of them have positive opinions of businesses.
Out of the 13,000+ millennials from 42 countries that were surveyed, 55% of respondents said that business has a positive impact on wider society, down from 61% in 2018.
Deloitte concluded that this is the result of “growing views that businesses focus on their own agendas rather than considering wider society,“ which 76% of respondents agreed with. (Millennials surveyed were born between January 1983 and December 1994.)
On what millennials think businesses should try to achieve vs. what they think businesses actually achieves, a third of respondents (33%) said business should enhance the livelihoods of its employees, but only 16% think it actually does that.
A similar number of respondents (32%) said they believe business should improve society, but only 16% actually think it has achieved that. Read the rest at eMarketer.