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Archive for July 17, 2019

Trust Consumers Place In Brand Information Sources [CHART]

By David Erickson | July 17, 2019
Chart: Trust Consumers Place In Brand Information Sources

Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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