Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don’t follow their account.
This marks a significant change in how influencer content can be marketed on the platform.
Not only can influencers reach scale outside of their followings, but it gives Instagram a way to cash in on the influencer phenomenon.
According to a February 2019 study by influencer marketing agency Mediakix, 69% of US marketers plan to spend most of their influencer budget on Instagram.
Before the Facebook-owned social network introduced this branded content feature, there was no direct revenue stream for the platform to make money off the half-a-million 500,000 active influencers on the platform. Read the rest at eMarketer.