Archive for June 2019
Teens' Favorite Social Media Platforms, 2015-2019 [CHART]
Looking at the period between Spring 2015 and Fall of 2017, Snapchat seemed to be on an unstoppable rise in becoming the favorite social platform for the majority of teens.
Read MoreImproving B2B Vendor Content [CHART]
73% of B2B buyers say they have less time to devote to reading and research. So how can vendors make content more valuable when time is limited?
Read MoreBrand To Customer Relationships [CHART]
While personalization may be a favored tactic of marketers, consumers can feel differently – and in some cases, consider it creepy.
Read MoreEmail Reading & Dwell Times, 2011-2018
Once opened, the majority of emails manage to catch the reader’s attention, with 61% of all emails being read for 8 seconds or more.
Read MoreIGTV Marketing [INFOGRAPHIC]
This infographic from M2 OnHold illustrates how to use Instagram TV for marketing.
Read MoreHow To Use Infographics For Lead Generation [INFOGRAPHIC]
This infographic from Spiralyitics illustrates how to use infographics to generate leads for your business.
Read MoreWhatsApp Users By Race/Ethnicity [CHART]
eMarketer estimates that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.
Read MoreSocial Network Dominance, 2003-2018 [ANIMATED GRAPHIC]
TheNextWeb created this amazing and mesmerizing animated graphic that illustrates the rise and fall of the most popular social media sites from 2003 to 2018 accompanied by monthly active user data at any point, so you can watch the rise and fall of Friendster and MySpace, for example.
Read More2019 Internet Trends Report by Mary Meeker [PRESENTATION]
Mary Meeker’s latest annual Internet Trends Report has dropped and the only thing that is different this year is that it has been published by Meeker’s own company, Bond Capital, rather than her previous employer. This year’s report is, as usual, jam-packed with data and insights spanning 333 slides.
Read MoreMarketing Reports, Surveys & Polls For May, 2019
Marketing reports for May 2019 including TikTok’s explosive growth; Americans’ favoring antitrust action against Facebook; white public relations privilege; Rand Fishkin’s Building Influence in 2019 presentation; how AR changes how we interact and communicate; Generations X, Y & Z; Adobe’s annoying brand content survey; and 296 more reports.
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