Chart: WhatsApp Users By Race/Ethnicity

eMarketer estimates that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.

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Photo: Mary Meeker

Mary Meeker’s latest annual Internet Trends Report has dropped and the only thing that is different this year is that it has been published by Meeker’s own company, Bond Capital, rather than her previous employer. This year’s report is, as usual, jam-packed with data and insights spanning 333 slides.

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Marketing Reports

Marketing reports for May 2019 including TikTok’s explosive growth; Americans’ favoring antitrust action against Facebook; white public relations privilege; Rand Fishkin’s Building Influence in 2019 presentation; how AR changes how we interact and communicate; Generations X, Y & Z; Adobe’s annoying brand content survey; and 296 more reports.

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