In a March 2019 survey conducted by Morning Consult on behalf of ID Experts, an identity protection services firm, 39% of US internet users said they were “very concerned” about privacy and security on Facebook, and 29% said they were “somewhat concerned.”
“Advertisers should pay attention to the types of data that people will be able to remove when the tool comes out, and how that data impacts their advertising decisions,” said Debra Aho Williamson, principal analyst at eMarketer.
“If you look at consumer behavior over the past few years, people might say they want to reduce their use of Facebook over privacy concerns, but when you look at the data on what actually happened, they don’t necessarily follow through on those concerns,” Williamson said.
These concerns have not translated to a drop-off in the number of Facebook users. Read the rest at eMarketer.