Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement.
Average daily time spent on the platform by US adult users fell by 3 minutes in 2018. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. In fact, eMarketer has reduced its forecast for Facebook compared with the previous figures released in Q3 2018.
This year, US adult Facebook users will spend an average of 38 minutes per day on the platform (on all devices), down 2 minutes from our previous forecast. In 2020, average daily time will drop to 37 minutes.
Engagement onSnapchat, meanwhile, has essentially plateaued. Instead of growing, as we had earlier projected, time spent among users fell slightly last year because of lingering fallout from the app’s failed redesign and competition from Instagram.
eMarketer now expects time spent among Snapchat’s adult users to remain at 26 minutes per day through 2021. Its previous forecast projected 28 minutes per day in 2019. Read the rest at eMarketer.